Star Plus continued to garner 400+ million gross viewership as it led the list of Hindi GECs. Its show ‘Saath Nibhana Saathiya’ climbed to the top spot, pushing down Zee’s ‘Kumkum Bhagya’
BestMediaInfo Bureau | Mumbai | August 21, 2015
Questions over the popularity of Test cricket were brought to the fore again with the first India-Sri Lanka Test in Galle not really impacting the BARC ratings of Hindi GECS for Week 32 of 2015 (August 8-August 14).
According to select data (HSM : NCCS All : Week 32 : Individuals : BARC India base - C&S 1Lac+), Star Plus continued to dominate the Hindi GECs with a gross viewership of 409 million (last week 417 million).
Colors gained in 26 million TVTs from last week, to garner a gross viewership of 367 million in Week 32 of the BARC ratings.
Zee TV dropped few TVTs but remained in third position with a gross viewership of 256 million.
Life OK maintained its fourth spot with gross viewership of 236 million, while SAB TV stayed fifth with a gross viewership of 192 million.
In terms of top five programmes on Hindi GECs, Star Plus’ ‘Saath Nibhana Saathiya’ (6.1 TVT) swapped places with Zee TV’s ‘Kumkum Bhagya’ (6 TVT) to take the top spot. There was no change in order for the next three spots, as Colors’ shows ‘Sasural Simar Ka’ (5.6 TVT) and ‘Swarigini’ (5.5 TVT) remained in 3rd and 4th positions, while Star Plus’ ‘Yeh Hai Mohabbatein’ remained in the 5th spot with 5.2 TVT.
Among the sports channels, Ten Sports topped the charts with 32520 TVT. The top programme on the channel wasn’t the India-Sri Lanka Test match, but highlights from the show ‘WWE Raw’ that garnered 547 TVT. (All India : NCCS All : Individuals : BARC India base - C&S 1Lac+).
Sony Six jumped to the second spot with 30229 TVT, while Star Sports 2, riding the wave of Pro Kabaddi League, stayed third with 25562 TVT.
Action from Days 2 and 3 of the Sri Lanka-India Test match fetched 483 TVT and 481 TVT, respectively.
Meanwhile, WWE Main event and WWE Smackdown garnered 371 TVT and 369 TVT, respectively, to take the 4th and 5th spots among top sports programmes.