The push VOD service offers ad-free entertainment, works without the Internet and a home movie library of 50 Hollywood and Bollywood movies at any given time
BestMediaInfo Bureau | Mumbai | August 19, 2015
Direct-to-Home (DTH) operator DishTV has stepped into the Home Video System with the announcement of DishFlix. With this push VOD (video on demand) service, viewers will be able to pause, play, fast forward and rewind movies or TV shows at their own convenience. Besides, this service will not require any Internet connection as the content will be pushed to the customer’s set top box through satellite.
Customers need to buy a DishFlix box that comes preloaded with 50 movies. Out of these, 15 movies will be refreshed every month on a FIFO (First in First Out) basis with one new movie every two days so that the viewable movie library is always updated.
DishFlix hardware will be available at a price of Rs 5,990, with a monthly subscription to Flix studio at Rs 100.
RC Venkateish, Chief Executive Officer, Dish TV India, commented, “As industry leaders and pioneers of the DTH sector, we continue to reinvent and redefine the market with thought leadership to be ahead of the pack. DishFlix is a highly differentiated and extremely consumer friendly move for all those movie buffs. This is a never before kind of unique offering for all those valued subscribers who will choose our services.”
He further said, “We are confident that DishFlix will set higher benchmark in the entertainment industry by addressing the need of every member in the family by offering blockbuster movies from Bollywood and Hollywood across various genres. This will translate into huge competitive advantage for Dish TV as none of the other competitors, both from cable and DTH, offer this facility.”