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Cadbury Oreo – Twist, lick and play, says new campaign

Conceptualised by Interface Communications, the latest TVC stays true to Cadbury Oreo’s mission of unleashing imagination and playfulness in consumers’ lives

BestMediaInfo Bureau | Mumbai | August 20, 2015

Cadbury-Oreo Click on the image to watch the TVC.

Staying true to its mission of unleashing imagination and playfulness in consumers’ lives, Cadbury Oreo has launched a new TVC riding on the brand’s philosophy of ‘Play with Oreo’.

‘Play with Oreo’ being the central theme, the TVC, conceptualised by Interface Communications, captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters. The sisters try to compete with each other while displaying fun and creativity as they play with Oreo. The commercial ends with the message – ‘How do you Play with Oreo?’ The TVC highlights that there is no limit to what your imagination can do when you play with Oreo.

Sharing his thoughts on this new TVC, Chella Pandyan, Associate Director, Biscuits India and Kids Fuel AP, Mondel?z International, said, “Fans across the world have always found ways to inspire play with Oreo in a number of unique ways by twisting, licking and dunking the cookie. The new ‘Play with Oreo’ TVC highlights how the spirit of play enlivens and uplifts everyday moments. It inspires consumers of all ages to enjoy Oreo by tapping into their imagination and expressing their fun and playful side. Like with our previous Oreo TVCs, we are certain that consumers will connect and love this campaign.”

Robby Mathew Robby Mathew

, Chief Creative Officer, Interface Communications, remarked, “Sibling relationships aren’t just about love and care. There’s plenty of one-upmanship and showing off too. So in these spots we chose to celebrate this aspect of the sibling dynamic. And zero in on moments that not only were interesting but also ring true.”

Joemon Thaliath Joemon Thaliath

Joe Thaliath, COO, Interface Communications, added here, “Our endeavour is to engage our fans in rejoicing every day, playful moments and take forward the ‘Play with Oreo’ platform. The new Oreo TVC campaign succeeds in that endeavour by showcasing endearing stories, where siblings bond as they invent exciting new ways of playing with Oreo. We are amplifying this campaign on digital with rich content as well.”

The first wave of the ‘Play with Oreo’ campaign kicked off in April this year with a new TVC and presence across platforms like outdoor, radio, digital and social media. This new TVC went on air nationally on August 17 and will be aired across all key channels.

The TVC:



Client: Mondel?z International

Brand: Oreo

Creative agency: Interface Communications, Mumbai

Chief Creative Officer: Robby Mathew

Creative Director: Alan Rego

Lyricist: Nikhil Warrier

Chief Operating Officer: Joemon Thaliath

Account Management: Ruchita Purohit, Miskil Dharmadhikari, Tanvi Mehta

Agency Producers: Alpa Jobalia, Mazhar Khan

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Prafull Sharma, Azad Anesh

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