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BlueStone invites users to discover the romance in browsing jewellery

Created by Ralph and Das, the TVC forgoes the traditional notion that the process of buying jewellery is only for women by creating a romantic air around it

BestMediaInfo Bureau | Mumbai | August 17, 2015

BlueStone Click on the image to watch the TVC. has launched a TVC, #AaobBrowseKarein, which focuses on keeping the spark alive in relationships by browsing for jewellery together. It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it. The TVC has been created by Ralph and Das.

Like in the previous campaign, the film features a young couple, played by VJ Yudhisthir and actor Ira Dubey. This time it is the wife who initiates a playful moment of intimacy, with the husband brushing it off ever so slightly. When she finally wraps her arms around him, he gives in and together they discover the romance in browsing for jewellery with

Talking about the ad film, Srinivas S, Chief Marketing Officer,, said, “The insight behind this campaign was that the need for jewellery is a cry for romance. We believe that jewellery browsing together, nested in the arms of your loved one, can be an intensely romantic experience. The concept of ‘browsing’ in jewellery never existed, jewellery is just ‘bought’ as and when the need arises. BlueStone allows uninhibited and unlimited browsing of jewellery and offers greater freedom and control to the consumers.”

Anil Thomas, Chief Creative Officer, Ralph and Das, added here, “Spontaneity is what keeps romance alive in a relationship and we wanted to tap into that same spontaneity when it came to browsing for jewellery. We thought it would be interesting to create a sequel to the previous film, where the husband beckons his wife to come to him for an intimate moment only to realise that he actually wants to show her the jewellery he has bought for her. We thought maybe it’s time for the wife to return the favour with the same playful innuendo.”

The TVC:




Client Team: Gaurav Singh Kushwaha

Creative agency: Ralph and Das

Film Director: Anil Ralph Thomas

Production House: Bombay Diaries

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