Salt Digital awarded mandate for Bertolli

The agency will be responsible for creating engagement and conversations between Bertolli and its consumers across various online and social media platforms

BestMediaInfo Bureau | Mumbai | July 28, 2015

Salt Digital, part of Salt Brand Solutions, has won the mandate for Bertolli. Bertolli, which has grown into an international brand of Italian and Mediterranean food, originated and is a global market leader in olive oil. The business is owned by the Deoleo Group, Spain's second-largest food group.

Salt Digital will be responsible for creating engagement and conversations between Bertolli and its consumers across various online and social media platforms.

Rizwan Burji

“It's an interesting time for Bertolli to enter the market in India. Our cuisine is going through a transformation with a lot of openness towards international flavours and influences. Cold cuts and salads share table space with hot baingan bharta and aloo tikkis. We look forward to creating engaging food conversations and bringing alive the promise of the world leader, Bertolli,” said Rizwan Burji, Business Head, Salt Digital.

Riddhi Kapoor

Riddhi Kapoor, Brand Manager, Bertolli, added here, “Our oil comes from the best quality olives in the Mediterranean region and we are confident our consumers will appreciate the difference. We think Salt mixes very well with us and are keen to create a beneficial long-term association with Salt Digital.”

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