Salt Brand Solutions bags Sakal Media Group account
The agency will be spearheading the creative strategy and communication for the Pune-based media group
BestMediaInfo Bureau | Mumbai | July 16, 2015
Sakal Media Group has appointed Salt Brand Solutions to handle its communications mandate.
Salt Brand Solutions will be spearheading the creative strategy and communication for the Pune-based media group, whose portfolio includes – Sakal, Sakal Times, Gomantak, Gomantak Times, Saam TV channel and foundations, namely DCF, YIN, SILC, Tanishka and Madhurangan.
Jwalant Swaroop
“We were impressed by Salt's thorough understanding of the brand and our ambitions. The team is young and enthusiastic, with some great creative work to showcase,” said Jwalant Swaroop, CEO, Sakal Media Group.
Commenting on the win, Mahesh Chauhan, Founder, Salt Brand Solutions, said, “Our engagement with Sakal has been a journey of discovery. What appears to outsiders as a regional media group is actually a dynamic media conglomerate that is transforming itself into a media-ecosystem aimed at creating real, sustainable change on ground. We are eager to bring this story alive to all key stakeholders.”
The Sakal Media Group publishes five daily newspapers with 12 editions, three weeklies, three magazines in Marathi and English. The newspaper was established in 1932.
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