Rediffusion Y&R launches CSR advisory division
The advisory has been created through a partnership with Asset CSR team in order to effectively streamline social outreach efforts
BestMediaInfo Bureau | Mumbai | July 16, 2015
Rediffusion Sunshine will be launched as the corporate social responsibility advisory and services division of Rediffusion Y&R, headed by Dhunji S Wadia. Rediffusion Y&R has tied up with Asset CSR team (ACT) (http://assetfzc.com/act.html), a specialized corporate social responsibility (CSR) company that helps companies plan and implement effective CSR programmes.
Founded by Sanjay M Lal, co-founder and ex-CEO of Percept D'Mark, in partnership with advertising industry veteran Pankaj Arora, ACT is India's first exclusive CSR marketing communications agency, giving thought to reporting enterprise in the CSR domain.
Commenting on the development, Wadia said, “I am really looking forward to this purposeful venture. There are very few communications companies in India that have specialized teams which help companies plan and implement effective CSR programmes. More and more companies are looking for partners to achieve impactful and sustainable results. I am very happy to associate with ACT to develop meaningful communication on social issues.”
On his part, Lal said, “We initiated this journey with a vision to bring about a paradigm shift and create impactful and measurable social change in our country. This change cannot be brought about alone, and we are extremely glad Rediffusion Y&R welcomed our association with open arms and supports our social mission.”
Arora remarked, “Our strength lies in diving deep, understanding issues and accordingly amplifying our cause. Our strategic focus will always remain on 'doing good' for the underprivileged. We have worked closely with Rediffusion Y&R. They have a fine, young team, and some very talented people.”