Pepsi calls for India to be part of epic short film shot from space

As part of the film, a 5,000 sq m 'Diya' will be made on the grounds of New Delhi's Jawaharlal Nehru Stadium, which will be filmed by UrtheCast's camera on the International Space Station

BestMediaInfo Bureau | Delhi | July 2, 2015

Click on the image to watch the TVC.

In a first-of-its-kind initiative, Pepsi is creating and producing an epic short film that will include footage from UrtheCast – the world's first full-color ultra high-definition video system located aboard the International Space Station (ISS). The film will leverage the creative and artistic direction of eight-time Grammy award winning entertainer, Usher. To be released this festive season, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.

Designed to unite and inspire generations around the world as part of the #PepsiChallenge, Pepsi is inviting fans in India to join together – permanently and impressively, leaving their mark on history as part of this once-in-a-lifetime experience.

As part of the film, Pepsi India will be creating a symbol of hope that can be seen from space – a 5,000 sq m 'Diya'. The formation will be made on the grounds of New Delhi's Jawaharlal Nehru Stadium and will include around 400 people. The 'Diya' formation will be filmed by UrtheCast's proprietary HD video camera as the International Space Station orbits India.

Speaking about the activity, Vipul Prakash, Chief Marketing Officer, PepsiCo India, said, “Pepsi is an iconic youth brand that has always pushed boundaries and challenged limits. We are excited that India is a part of this path breaking, innovative collaboration that weaves together technology, film, music and pop culture.”

In order to be a part of this initiative, consumers were required to submit their messages to space on social media between June 24 and 26. The messages will be used as a part of the formation that will be captured by the UrtheCast camera.

One is reminded of the Hyundai campaign, wherein its Genesis cars were used to create a message of a young girl Stephanie for her father, an astronaut on a space craft, on a dry lake bed in Nevada, USA. The message was huge enough to be seen from space and, in fact, was also adjudged the largest tyre track image by the Guinness World Record.

Click here to view the film.

Info@BestMediaInfo.com

Info@BestMediaInfo.com