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Jockey appoints Pink Lemonade and World Wide Open

Pink Lemonade will create and manage content for Jockey India’s social media platforms, while World Wide Open will be the digital media dissemination partner

BestMediaInfo Bureau | Delhi | July 30, 2015


Pink Lemonade, a Bangalore-based communication agency, has been chosen to create and manage content for Jockey India’s social media platforms. Pink Lemonade competed with multiple agencies to bag the account of the multinational brand. They currently build content for the Facebook, Twitter, and Instagram accounts and are also the creative minds behind the upcoming Jockey India blog.

Jockey has also appointed World Wide Open (WWO) as its digital media dissemination partner.

Pink Lemonade’s work with Jockey India spans across communication, content, and design. Using Facebook as their primary platform, they have launched several social media campaigns for the brand, such as ‘Jockey or Nothing’. Along with Facebook, Pink Lemonade is using Twitter and Instagram for cross-promotions. For the upcoming blog, the creative team will craft engaging content to communicate with Jockey India’s customer base.

MC Cariappa, Vice-President, Sales and Marketing, Jockey, said, “We wanted an agency that would bring alive the spirit of the brand for the Indian digital audience and made the right decision by choosing Pink Lemonade for the job. They have spent time to understand the language and imagery, and have successfully helped us reach out to our customer base in creative ways. Their work ethic and hands-on approach towards the project has made this partnership very successful for us. We look forward to working with them presently and in the future.”

Pink Lemonade’s Founder and CEO, Tina Garg, added here, “We at Pink Lemonade make an effort to truly understand the character of a brand and to be able to bring it to life. I think this is the primary reason we stood out for Jockey among the many big players in the industry. We are so excited to work with a global brand that has the values that Jockey upholds.”

Founded in 2009, Pink Lemonade’s client roster includes Flipkart, Microsoft Ventures, Dell, Qikwell, Mahindra Aerospace, Sobha Properties, Owen, Allstate, and Sbarro, among many others.

Jockey is one of the biggest players in the innerwear industry, with presence in 143 countries. The brand has been present in the Indian market for 19 years. Currently, it has established its presence with over 200 exclusive stores across India and over 30,000 multi-brand retail outlets, covering a total of 1,200 towns and cities.

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