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Jaideep Mahajan back in Rediffusion Y&R’s fold as National Creative Head

Mahajan’s immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also oversee the creative product of Everest Delhi

BestMediaInfo Bureau | Delhi | July 20, 2015

Jaideep-Mahajan Jaideep Mahajan

Jaideep Mahajan is back with Rediffusion Y&R as National Creative Head. He will work closely with Rediffusion Y&R CCO Rahul Jauhari. Mahajan will be based out of the agency’s Delhi office. As a group resource, he will also oversee the creative product of Everest Delhi.

With over 17 years of industry experience, Mahajan has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson Kuala Lumpur, Leo Burnett/Arc Worldwide Kuala Lumpur and Rediffusion Y&R.

His recently launched Dabur Vatika Shampoo’s much talked about ‘Brave & Beautiful’ campaign. The campaign got over 90 million Internet impressions in one month. He also created some memorable campaigns for Airtel and LG.

Some of the major clients that he has worked on in the course of his career include PepsiCo (Pepsi, Tropicana, Aquafina and Slice), LG, Airtel, Amway, Sony (Vaio, Cybershot, Bravia, Walkman and Handycam),, Tupperware, Panasonic, Four Square Cigarettes (GPI),,, Dabur, Oppo Mobile, Volvo Cars, Timex, Pizza Hut, Hero (Cycles and Splendor), MTS, Amway, ITC (Tea),Tata Water Plus and Tata Gluco Plus, NIIT, Grasim Industries, Seagram’s, HCL, Microsoft, Bacardi, Coca-Cola, Motorola, GM, Nestle, Reckitt Benckiser and Air Canada.

Dhunji Wadia Dhunji Wadia

Commenting on Mahajan’s appointment, Dhunji S Wadia, President, Rediffusion Y&R, said, “In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is many-happy-returns for JD! He has a proven reputation as a creative leader and is held with great regard, both internally and his clients.”

Rahul Jauhari Rahul Jauhari

Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R, added here, “JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

On rejoining Rediffusion Y&R, Mahajan said, “Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”

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