Contract wins creative duties of Fortune India magazine
The win comes on the back of a multi-agency pitch. The duties include formulating the brand's creative and digital strategy in India
BestMediaInfo Bureau | Delhi | July 31, 2015
Fortune India has appointed Contract Advertising as their creative agency following a closely contested multi-agency pitch. Contract Advertising will be the communication partner for Fortune India, with duties including formulating the brand's creative and digital strategy in India.
Anita Mazumdar
“We are at a stage in our brand cycle, where we need a lot more than just creative inputs. The idea is to grow the brand (qualitatively and quantitatively) in India to new heights and that's where the strategic inputs from Contract Advertising will come into play. The team came to us with a passion to drive this brand and we are now looking at a long-standing relationship with the agency,” said Anita Mazumdar, Business Head, Fortune India, while speaking on the appointment.
Rana Barua
Rana Barua, CEO, Contract Advertising, marked this as “an iconic brand to partner with. We believe in the power this partnership can provide to both entities and look forward to a great and enriching relationship with this brand.”
Launched in India in October 2010 in a licensed partnership between ABP Group of Publications and Time Inc., Fortune India retains the spirit of the global brand with respect to thought leadership and practice from across the world every month, while adding the Indian dimension.
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