Contract bags creative duties of Kelvinator

The mandate was awarded to Contract basis its credential and recent work put out by the agency

BestMediaInfo Bureau | Mumbai | July 9, 2015

Contract Advertising has won the creative mandate for Kelvinator, which recently completed 100 years of global presence. The mandate was awarded to Contract basis its credential and recent work put out by the agency.

The win comes close on the heels of the agency bagging the creative duties of Sansui.

On awarding the business to Contract, Harish Marathe, Marketing Head, Kelvinator, said, “In Contract, we see an amazing partnership that enables us to fulfil our brand objective. Their work and approach gives us the confidence to realise the set goals for both our refrigerator and washing machine range.”

Ayesha Ghosh, General Manager, Contract Advertising, added here, “Having been an iconic brand, our aim is to make the brand more relevant to the current younger audience, keeping the brand's essence intact.”

The brand through multiple campaigns has established its proposition as the 'coolest one' and has eventually become synonymous with it. The task for Contract will be to rejuvenate the brand in today's highly competitive context.

Info@BestMediaInfo.com

Info@BestMediaInfo.com