Sony goes digital-first, premieres 'Suryaputra Karn' on Sony Liv

The pilot episode of the big-ticket mythological show premiered on MSM's digital entertainment brand yesterday at 4 pm ahead of its on-air premiere at 8.30 pm

BestMediaInfo Bureau | Mumbai | June 30, 2015

In keeping with its digital-first approach, MSM screened the pilot episode of its big-ticket primetime mythological show, 'Suryaputra Karn', exclusively on its digital entertainment brand, Sony Liv, yesterday at 4 pm ahead of its on-air premiere at 8.30 pm.

Based on the journey of the most distinguished unsung hero in Indian mythology, 'Suryaputra Karn' is all set to take the viewers through the less-discovered journey of Karn – from being called the 'soot-putra' to becoming a warrior in the most captivating way. The show will highlight different facets of his life, like his relationship with his birth-mother Kunti and his foster mother Radha, his animosity for the Pandavas and his unconditional loyalty towards his friends.

Nachiket Pantvaidya

Nachiket Pantvaidya, Senior EVP and Business Head, Sony Entertainment Television, said, “Karn has always been one of the most intriguing characters of 'Mahabharata' and his story deserves to be told in the most magnificent manner. The powerhouse performances, coupled with the mind blowing visuals and interesting storyline, will set the show apart from other mythological shows that we have seen till date. The show also helps us in further strengthening our programming line-up. We are thrilled to collaborate with Swastik Production for the launch of 'Suryaputra Karn'.”

Uday Sodhi

Speaking on the digital premiere of the show, Uday Sodhi, EVP and Digital Head, Sony Entertainment, said, “After the success of 'Sankat Mochan Mahabali Hanumaan', we realised the kind of enthusiasm that exists amongst netizens for period dramas with elaborate visuals, mythical narratives and state-of-the-art special effects. To cater to the viewers' preferences, we decided to offer them a digital-first premiere of a show that offers this entire package and also turns the spotlight on one of the most revered Indian mythological characters in a whole new way.”

Producer Siddharth Kumar Tiwary of Swastik Production, added here, “Taking ahead our legacy of creating biggest of mythologies on TV, this show will depict every aspect of Karn's life – the journey of the making of a legend. This is a premium series and we have gone all out in presenting the series in a grand scale.”

Besides the first episode, Sony Liv will also offer exclusive behind-the-scenes content and moments to fans. They can also get a sneak peek into the making of the show.

Catering to the demand of its viewers for entertainment on their preferred digital devices anytime anywhere, Sony Liv has launched a series of digital premieres of popular entertainment properties from around the world, including Aamir Khan-starrer 'PK' and the world premiere of TV show 'Hannibal'.

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