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Maurice Lévy guest edits Cannes special edition of ‘The Drum’

The special edition, titled ‘Le Drum’, recognises the most creative minds and teams in the business, in similar fashion to the week-long Cannes Lions Festival

BestMediaInfo Bureau | Delhi | June 23, 2015

Maurice-Levy Maurice Lévy

Maurice Lévy, Chairman & CEO of Publicis Groupe, has collaborated as guest editor of a special edition of ‘The Drum’ magazine, focused on the latest industry news and trends to emanate from Europe and the world, which launched on June 19, 2015.

The special edition, titled ‘Le Drum’, recognises the most creative minds and teams in the business, in similar fashion to the week-long Cannes Lions Festival, which draws together the great and the good to France’s Mediterranean coast from June 21 to 27.

The magazine also features creative insights, based on Levy’s own experiences and interests in life and in work. Levy announced this week that he will share the stage with renowned French DJ David Guetta at the Publicis Groupe Cannes seminar this year, which will feature in the issue. Other features include an interview with L’Oréal CEO Jean-Paul Agon, Dior CEO Sidney Toledano, designer Philippe Starck, producer Harvey Weinstein, original cartoons by Plantu and Lars Refn, contributions from Samsung, Twitter, JCDecaux and many more.

Gordon Young, Editor-in-Chief of ‘The Drum’, commented, “We are proud that someone of the esteem and experience of Maurice is to share his insights with the industry through ‘The Drum’ and we are excited to be working with him on such a project. We know under his guidance that this is going to be a unique but incredible edition.”

To take this special edition to the next level, ‘The Drum’ and Unit9 production collaborated with Publicis Groupe to produce the first-ever 360-degree virtual reality tour of Maurice Lévy’s office. Filmed on site, the video will be shown during the festival via Samsung Gear VR headsets and posted to both ‘The Drum’ and Publicis Groupe’s YouTube channels.

The magazine will be distributed to regular subscribers of ‘The Drum’ in June and to delegates at the Cannes Festival of Creativity.

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