Lowe Lintas Hyderabad wins creative duties for Gold Drop, Gold Plus

The account was won in a multi-agency pitch that involved FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications

BestMediaInfo Bureau | Delhi | June 1, 2015

Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh, has appointed Lowe Lintas Hyderabad as its creative agency. The agency would be handling the creative responsibilities of one of Lohiya's immensely popular offering – Gold Drop, and also Gold Plus – an economical variant.

It was a multi-agency pitch where Lowe Lintas Hyderabad pitched along with FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications.

Mahaveer Lohiya

Mahaveer Lohiya, Managing Director, Lohiya Group, said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely."

One of the key players in the edible oil industry since 1987, Lohiya Industries has firmly placed itself as a leader through its offering of world class products. With a turnover of over Rs 1,800 crore, the company is moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years. Lohiya Group offers a repertoire of products in categories such as liquid oils, vanaspati, bakery and pastry shortenings, and even customized products for several bulk consumers.

GV Krishnan

GV Krishnan, President, Lowe Lintas Bangalore, said, “We are delighted to partner with the Lohiya Group, a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy's Laboratories, etc.”

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