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Hansa Cequity raises Rs 30 cr from ASK Pravi

The investment is to fund the next phase of growth as Hansa Cequity looks at global expansion into key markets where data-driven marketing is increasingly gaining attention of CMOs and CIOs

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Hansa Cequity raises Rs 30 cr from ASK Pravi

The investment is to fund the next phase of growth as Hansa Cequity looks at global expansion into key markets where data-driven marketing is increasingly gaining attention of CMOs and CIOs

BestMediaInfo Bureau | Mumbai | June 19, 2015

Hansa-Cequity-logoHansa Customer Equity, which provides consulting services in customer strategy, data management, analytics, campaign management, CRM and digital services to leading brands, has raised Rs 30 crore from PE firm ASK Pravi to fund its next phase of growth.

Hansa Cequity was incubated and promoted by RK Swamy Hansa Group along with S Swaminathan (ex-iContract, part of JWT, India) and Ajay Kelkar (ex-CMO of HDFC Bank) seven years ago. It has expertise in BFSI, retail, auto, and DTH verticals and is poised to expand across various industry verticals.

ASK Pravi is a domestic mid-market private equity fund focusing on unlisted companies which benefit from India's consumption potential. This is the fund's sixth investment.

Srinivasan K Swamy Srinivasan K Swamy

Srinivasan Swamy, Chairman, Hansa Cequity, commented, “Hansa Cequity has emerged as India's largest customer marketing firm. It is helping its varied clients manage over 80 million customers. The company is handling in excess of 70 terabytes of data and more than 500 million one-to-one customer campaigns a year.”

S Swaminathan S Swaminathan

S Swaminathan, CEO, Hansa Cequity, added here, “Our platform-as-a-service (PaaS) strategy aims to bring in proprietary product APIs and solutions to enable customer-intelligence on demand and drive real-time marketing for our clients. We have benchmarked ourselves against global firms like Merkle, Acxiom, and Harte Hanks and the opportunities are really exciting.”

Ajay Kelkar Ajay Kelkar

“We are looking at global expansion into key markets where data-driven marketing is increasingly gaining attention of CMOs and CIOs. By 2017, CMOs are expected to invest more in marketing technology than CIOs. This will help us bring in cross learnings and global best practices across developed and emerging markets,” said Ajay Kelkar, COO, Hansa Cequity.

Commenting on the investment, Anand Vyas, Managing Partner, ASK Pravi, said, “We are extremely delighted to invest in Hansa Cequity. They have best-in-class customer/ marketing analytics and customer relationship marketing capabilities. With the new strategic areas identified they will bring in a competitive edge to their services in the marketplace.”

Hansa Cequity has a deep focus on CRM, Social, Mobile, Analytics and Cloud (SMAC). The size of the overall SMAC industry globally is slated to be close to $1 trillion by 2020. With increase in big data and social, the need for real time, on-demand analytics and marketing automation is getting increasing attention in company board rooms.

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