GEC Watch: Star Plus, Colors and SAB lose viewership

Zee TV and Life OK manage to add a few more viewers in Week 23 of BARC ratings. The pecking order of top 5 Hindi GECs remains unchanged

BestMediaInfo Bureau | Delhi | June 19, 2015

Star Plus, Colors and SAB TV witnessed decline in Week 23 of BARC ratings wherein Colors lost maximum viewership followed by Star Plus and SAB TV. Among the five top Hindi general entertainment channels, Zee TV and Life OK grew marginally. The pecking order remained unchanged this week.

According to select data publicly available on BARC India's website for Week 23 (June 6 – June 12) for HSM, 1L+ Individuals, Star Plus retained the top slot followed by Colors at No. 2. Zee TV, Life OK and SAB TV were at No. 3, 4 and 5, respectively.

After losing 10 million TVTs last week, Star Plus further lost 30 million TVTs this week and recorded a gross viewership of 366 million (last week 396 million).

Colors too witnessed a sharp decline this week as the channel lost 40 million TVTs from its last week's gross ratings. With the maximum loss in viewership this week, the channel recorded a gross rating of 328 million (last week 368 million).

There was a slight improvement in Zee TV's gross ratings. The channel recorded a gross rating of 237 million against last week's 233 million.

Life OK too added a few more eyeballs this week and recorded a gross rating of 232 million (last week 230 million).

SAB TV lost 17 million to its gross ratings and slipped to a gross rating of 186 million (last week 203 million).

Info@BestMediaInfo.com

Info@BestMediaInfo.com