DDB MudraMax-Media appoints Gerald Roche as Senior VP

Roche joins in from Starcom MediaVest, where he was Vice-President, Media Buying

BestMediaInfo Bureau | Mumbai | June 4, 2015

Gerald Roche

In a bid to strengthen its multi-specialty expertise and to help build brands in the age of convergence and complex consumer dynamics, DDB MudraMax-Media has brought on board Gerald Roche as Senior Vice-President. He joins in from Starcom MediaVest, where he was Vice-President, Media Buying.

Roche has had long stints in India and the Middle East with agencies like Carat, OMD, Madison Media and Starcom MediaVest. His experience also includes spells with television and outdoor media companies.

He has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades. In addition to specialising in digital strategy, he has also created several brand building innovations.

Roche has worked with clients like Asian Paints, Aircel, Axis Bank, Britannia, Cadbury (Mondelez), Chrysler, Emirates, Marico, McDonalds, Ranbaxy/ Sun Pharma and Tata Chemicals, among others. His work with media innovations has won several awards at Goafest and EMVIEs, including two Grand EMVIEs in 2008 and 2012.

Sathyamurthy Namakkal

Commenting on Roche's appointment, Sathyamurthy Namakkal, President, DDB MudraMax-Media and OOH, said, “Gerald brings a set of skills to MudraMax, some that are unique and some that complement our current talent and philosophy. His leadership will benefit all our clients, team and media partners.”

On joining the agency, Roche said, “MudraMax- Media and DDB Mudra Group with its array of capabilities, offers clients with outcome-focused solutions that are differentiated and out of the box. I am delighted to be a part of this team.”

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