Mobile app for DD News launched

The app provides DD News a platform to instantly communicate the objective news on a 24x7 basis and also addresses the changing profile of viewers

BestMediaInfo Bureau | Delhi | May 8, 2015

Mobile application for DD News was launched in the National Capital yesterday. Speaking at the event, Minister for Finance, Corporate Affairs and Ministry of Information & Broadcasting, Arun Jaitley, called the launch an important milestone for Prasar Bharati as it catered to the information needs of the pan-Indian audience.

Jaitley noted, “In view of the multifarious channels of information dissemination, the objective presentation of news should never become a casualty. While the news domain currently is event based, competitive and anchor driven, there still exists space for news based on facts and correct information. The audience for information is extremely keen to have a comprehensive view of issues and events. At the same time, the credibility of presenting objective news depends on the ability to update information consistently.”

He further said that the mobile app also provided DD News a platform to instantly communicate the objective news on a 24x7 basis and added a new dimension to its profile in addressing the vast needs of the Indian audience. The app also addressed the changing profile of viewers who today sought information through the app mode.

With the launch of the DD News mobile app, live TV, news feed and top videos will now be available on smart phones. Both Android and iPhone versions of the app are available.

Meanwhile, an e-book of the Ministry of Information and Broadcasting was also launched. The e-book captures the achievements and initiatives undertaken in the last one year. The focus is to present the content in a multi-media, reader-friendly format with pictures and embedded videos.

E-versions of reference annuals 'India 2015' and 'Bharat 2015' were also unveiled at the event. Jaitley said that the availability of these publications on e-mode would enable the digital medium audience to utilise the wealth of information on India at large.

Info@BestMediaInfo.com

Info@BestMediaInfo.com