Karbonn spells out the irresistible quotient of Titanium Dazzle 2

Created by Chapter Five, the campaign is slated to go on air today

BestMediaInfo Bureau | Mumbai | May 20, 2015

Click on the image to watch the TVC.

Karbonn Mobiles is all set to roll out a new advertising campaign for its latest mobile phone, the Titanium Dazzle 2. Slated to go on air today, the campaign focuses on showcasing the world-class styling of the handset and its unique aesthetic appeal which makes it hard to resist. Targeted at the youth, the campaign showcases the evolving needs of today's young consumer, who aspires for a value-for-money feature-packed device which doesn't compromise on aesthetics.

Conceptualised by Chapter Five, the creative execution of the campaign reflects the idea of an irresistible powerhouse performer that defines style and panache, all in one go. The campaign showcases four different scenes with one common element of mysterious lipstick marks which appear on the handsets. It starts with a guy in a coffee shop with his Karbonn Titanium Dazzle 2 phone lying on the table. The guy gets up to go to the counter to order and when he comes back, he finds a bright red lipstick mark implanted on his phone. He looks around to find who left the mark and sees a good looking girl on another table touching up her lipstick, which is of the same colour as the mark on his phone.

The second scene opens with a guy sleeping on a tram with his earphones plugged in and the phone lying by his side. The tram jerks to a stop and he wakes up to find lipstick marks on his phone. He looks around and spots two young pretty girls giggling and one of them glances at him while stepping out of the tram.

The third scene opens with a guy opening the door of his car and as he gets in, he finds a lipstick mark on his phone. He is puzzled and looks around to only catch a glimpse of a good looking woman in his rear view mirror, blowing him a kiss as she walks away.

The entire story revolves around the phone's irresistibility.

Shashin Devsare, Executive Director, Karbonn Mobiles, remarked, “Our new ad campaign for Titanium Dazzle 2 is specifically targeted at Generation Y, who aspires for feature-packed devices which doesn't compromise on aesthetics. Titanium Dazzle 2 was created specifically basis the feedback of consumers and seeks to offer the perfect combination of style with substance at a competitive price. The campaign clearly spells out the irresistible quotient of the phone, thereby creating the desired connect with the youth.”

Prateek Srivastava

Prateek Srivastava, Creative Director, Chapter Five, added here, “The campaign aims to showcase the 'unapologetic attitude' of today's youth, who is not afraid to express her likes and dislikes. The commercial shot in romantic locales of Romania associates Titanium Dazzle 2 with glamour and charisma due to its unparalleled aesthetic appeal and seeks to establish a connect with Generation Y. The different scenarios in the commercial showcase how Dazzle 2 captures everyone's attention, inviting admiration from all who set their eyes on the device, creatively highlighting its desirability.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative agency: Chapter Five

Creative team: Sunita Murthi, Prateek Srivastava

Director: Sunil Cherian

Production House: Fullcircle Communications

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