Indian agencies also won seven Silver and six Bronze Pencils to make it a total tally of 18 Pencils for the country. JWT India and McCann Worldgroup India bagged seven Pencils each
BestMediaInfo Bureau | Mumbai | May 11, 2015
Indian agencies won a total of 18 Pencils, including five Gold, seven Silver, six Bronze Pencils and 18 merit winners to earn the 10th rank globally with 380 points. JWT India and McCann Worldgroup India earned seven Pencils each, while BBDO India and Cheil India won two Pencils each.
Among Gold Pencil winners, JWT Indiaâ€™s entry for Nike IndiaÂ won three in the Film category under the sub-categories â€˜Innovation: Videoâ€™, â€˜Online Films & Video: User Generated Contentâ€™ and â€˜Consumer Television: Under $80K Budget â€“ Singleâ€™. BBDO Indiaâ€™s entry for Visa IndiaÂ in the Design category under â€˜Design for the Greater Good: For-Profit Initiatedâ€™ sub-category and McCann Worldgroup Indiaâ€™s work for Big BabolÂ in the Print & Outdoor category under â€˜Collateral: Posters â€“ Campaignâ€™ sub-category won the other two Gold Pencils for India.
JWT Indiaâ€™s â€˜Make Every Yard Countâ€™Â entry won the agency all its seven Pencils. Along with the three Gold Pencils, the entry won four Silver Pencils in the Branded Entertainment, Interactive, Social Media and Film categories.
McCann Worldgroup India also won seven Pencils at this yearâ€™s awards. The agencyâ€™s entries for Perfetti Van Melleâ€™s brand Big Babol, titled â€˜Fruitsâ€™, â€˜Mangoâ€™ and â€˜Tangerineâ€™, earned the agency one Gold, two Silver and four Bronze Pencils across the Design and Print & Outdoor categories.
Along with the lone Gold, the â€˜Visa Sareesâ€™ entry from BBDO India won a Bronze pencil in the Design category.
Cheil Indiaâ€™s entry, â€˜The Light Bagâ€™Â for Salaam Baalak Trust won the agency two Pencils, a Silver and a Bronze, in the Design category.
Complete list of Indian winners, including the merit mentions, can be accessed here.
Other Special Awards
Funny Or Die won Best of Show with â€˜Between Two Ferns with Zach Galifanakis: President Barack Obamaâ€™ for Healthcare.gov. Omnicom secured Holding Company of the Year, while two other special awards fell under the Omnicom umbrella â€“ BBDO for Network of the Year and Mars for Client of the Year. Droga5 took home Agency of the Year award largely on the strength of its â€˜Gisele BÃ¼ndchen â€“ Will Beats Noiseâ€™ campaign for Under Armour.
Marcel/Paris rounded out the special awards by winning the Green Pencil â€“ an award that recognises the best environmentally conscious advertising of the year â€“ with its â€˜Inglorious Fruits and Vegetablesâ€™Â campaign for Intermarche.
In addition to the special awards, Best of Discipline was awarded for all 13 disciplines in this yearâ€™s One Show: