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India scores five Gold Pencils at One Show 2015

Indian agencies also won seven Silver and six Bronze Pencils to make it a total tally of 18 Pencils for the country. JWT India and McCann Worldgroup India bagged seven Pencils each

BestMediaInfo Bureau | Mumbai | May 11, 2015

TheOneShow-BLKThe One Club announced the winners for the 42nd Annual One Show Awards, which celebrate the year’s best in all forms of advertising, design and marketing communications.

India’s performance

Indian agencies won a total of 18 Pencils, including five Gold, seven Silver, six Bronze Pencils and 18 merit winners to earn the 10th rank globally with 380 points. JWT India and McCann Worldgroup India earned seven Pencils each, while BBDO India and Cheil India won two Pencils each.

Among Gold Pencil winners, JWT India’s entry for Nike India won three in the Film category under the sub-categories ‘Innovation: Video’, ‘Online Films & Video: User Generated Content’ and ‘Consumer Television: Under $80K Budget – Single’. BBDO India’s entry for Visa India in the Design category under ‘Design for the Greater Good: For-Profit Initiated’ sub-category and McCann Worldgroup India’s work for Big Babol in the Print & Outdoor category under ‘Collateral: Posters – Campaign’ sub-category won the other two Gold Pencils for India.

JWT India’s ‘Make Every Yard Count’ entry won the agency all its seven Pencils. Along with the three Gold Pencils, the entry won four Silver Pencils in the Branded Entertainment, Interactive, Social Media and Film categories.

McCann Worldgroup India also won seven Pencils at this year’s awards. The agency’s entries for Perfetti Van Melle’s brand Big Babol, titled ‘Fruits’, ‘Mango’ and ‘Tangerine’, earned the agency one Gold, two Silver and four Bronze Pencils across the Design and Print & Outdoor categories.

Along with the lone Gold, the ‘Visa Sarees’ entry from BBDO India won a Bronze pencil in the Design category.

Cheil India’s entry, ‘The Light Bag’ for Salaam Baalak Trust won the agency two Pencils, a Silver and a Bronze, in the Design category.

Complete list of Indian winners, including the merit mentions, can be accessed here.

Other Special Awards

Funny Or Die won Best of Show with ‘Between Two Ferns with Zach Galifanakis: President Barack Obama’ for Omnicom secured Holding Company of the Year, while two other special awards fell under the Omnicom umbrella – BBDO for Network of the Year and Mars for Client of the Year. Droga5 took home Agency of the Year award largely on the strength of its ‘Gisele Bündchen – Will Beats Noise’ campaign for Under Armour.

Marcel/Paris rounded out the special awards by winning the Green Pencil – an award that recognises the best environmentally conscious advertising of the year – with its ‘Inglorious Fruits and Vegetables’ campaign for Intermarche.

In addition to the special awards, Best of Discipline was awarded for all 13 disciplines in this year’s One Show:

  • Best of Branded Entertainment: Funny Or Die with ‘Between Two Ferns with Zach Galifanakis: President Barack Obama’ for
  • Best of Interactive and Best of Social Media: Droga5 with its ‘Gisele Bundchen – Will Beats Noise’ campaign for Under Armour
  • Best of Cross-Platform: GGH Lowe with ‘Nazis against Nazis – Germany’s most involuntary charity walk’
  • Best of Design: Dentsu/Tokyo with ‘Get Back, Tohoku’ for East Japan Railway Company
  • Best of Intellectual Property & Products: Baidu Online Network Technology/Beijing for ‘Baidu Kuaisou’
  • Best of Direct: Ogilvy Brasil/Sao Paulo with ‘Tattoo Skin Cancer Check’ for Sol de Janeiro
  • Best of Film: SS+K/New York with ‘Awkward Family Viewing’ for HBO Go
  • Best of Mobile: Wunderman/London with ‘Flash Photo Posters’ for Childhood Eye Cancer Trust
  • Best of Print & Outdoor: Leo Burnett/Sydney with ‘Poachers’ for WWF
  • Best of Radio: Ogilvy & Mather Argentina/Buenos Aires with ‘Rising Voices’ for Colegio Las Lomas Oral
  • Best of Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum
  • Best of UX/UI: Grey Germany/Dusseldorf with ‘The Berlin Wall of Sound’ for SoundCloud

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