HT Media, North Base Media to promote media entrepreneurship

Mediahack.in will identify and support entrepreneurs in setting up their own digital media companies and provide an initial investment of up to $100,000

BestMediaInfo Bureau | Delhi | May 25, 2015

Marcus Brauchli and Rajiv Verma

HT Media and international investment firm North Base Media (NBM) have joined hands for the creation of Mediahack.in, an innovative accelerator programme aimed at fostering a new generation of digital media companies.

Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India. Mediahack.in will invite entrepreneurs to apply to participate in the accelerator starting this summer. Successful applicants will spend several months on the programme, interacting with each other and leading media and technology thinkers from around the world. They also will receive an initial investment of up to $100,000 to convert their ideas into fast growing and world changing businesses.

Talking about the potential of the Indian media market, Marcus Brauchli, Co-founder and Managing Partner, North Base Media and former Editor of The Washington Post and The Wall Street Journal, said, “Mobile and social platforms are transforming the way billions of people consume news around the world. Nowhere is that more evident than in India, where more than 500 million people will have access to the Internet, many for the first time, in the next few years. We want to help the next generation of entrepreneurs create the platforms, products and technologies that will bring news and information to those new audiences. We are fortunate to have as a partner HT Media, with its deep commitment to news and innovation and its leadership's strong interest in innovation. We hope to provide media entrepreneurs in India our expertise so that they can scale up to be global businesses.”

Speaking about the launch of Mediahack.in, Rajiv Verma, CEO, HT Media, said, “Media is one of the most exciting sectors in India today. I am, therefore, delighted that we at HT in partnership with NBM are going to provide a platform which will encourage media entrepreneurship in India. NBM with its global expertise will add immensely to this endeavour and provide great learning opportunities for upcoming media entrepreneurs.”

At Mediahack.in, HT Media and North Base Media aim to provide media start-ups with unparalleled access to media networks, mentoring and initial capital so new-age media entrepreneurs can flourish in this digital revolution.

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