GroupM partners with Dancestar to bring Electronic Music Awards Show to Asia

Scheduled to be held in Singapore in December 2015, Dancestar Asia is intended to be a two-hour event featuring 21 categories of achievement

BestMediaInfo Bureau | Mumbai | May 6, 2015

GroupM has recently announced a new partnership with Dancestar Ventures to bring the Electronic Music Awards Show to Asia and other key television markets worldwide.

The first project of the partnership is Dancestar Asia, to be developed for TV distribution in the region and will celebrate the achievement of Asian and international DJs and artists. Scheduled to be held in Singapore in December, 2015, Dancestar Asia is intended to be a two-hour award ceremony featuring 21 categories of achievement from Best DJ and Best Event through to Best Remix and Best Social Media Campaign, along with many other award categories.

Winners for the 21 categories will be decided by public voting via several major social media channels across the region that will be announced shortly. Dancestar Asia will also feature 12 live performance collaborations from global artists in what is expected to be an epic night of music showcasing the best of the electronic music scene in Asia.

Elaborating on the property, Andy Ruffell, Founder and CEO, Dancestar, explained, “Dancestar is back and we are delighted to be partnering with GroupM to bring this show to Singapore in 2015. Electronic dance music (EDM) is now a $4 billion global industry with DJs earning $20 million to $40 million a year; Asia is primed for an electronic music explosion. We are developing the Dancestar Awards Show platform as a series of market specific televised events in Las Vegas, London and Singapore. GroupM provides unrivaled expertise that will enable us to bring electronic music culture and global brands together on TV.”

Josh Black, CEO, GroupM Content APAC, added here, “We are delighted to be working with Andy and his team at Dancestar Ventures. The EDM industry is exploding and we jumped at the opportunity to be part of the Dancestar Asia Awards Show and the other projects around the globe. Our team at GroupM Content will be helping Dancestar drive a range of commercial opportunities from partnerships through to licensing, broadcast and content distribution.”

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