WPP's Gain Theory launches globally; key hub in Bangalore

Jason Harrison named Worldwide CEO. Global operations to be supported by Worldwide COO & CEO - EMEA, Manjiry Tamhane & Worldwide CSO & CEO - APAC, Sunder Muthuraman

BestMediaInfo Bureau | Delhi | April 14, 2015

Gain Theory, a WPP company, has been launched as a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that will help brands make smarter, faster, predictive business decisions.

The consultancy will be led by Worldwide CEO Jason Harrison. With key hubs in New York, London, and Bangalore, the global operations will be supported by Worldwide Chief Operating Officer and CEO - EMEA, Manjiry Tamhane and Worldwide Chief Strategy Officer and CEO - APAC, Sunder Muthuraman.

A recent independent qualitative research study highlighted that marketers feel swamped by the sheer volume of data and technology solutions in the marketplace. Marketers also highlighted the need for a partner that would help them navigate this landscape, offering the insight and intelligence required to integrate, predict, plan and model marketing decisions effectively.

Gain Theory will address this by providing solutions that tackle a set of pain points faced by marketing and insight professionals today in achieving the desired ROI from their marketing activities. These pain points include:

• Difficulty discerning actionable information from an expanding set of data and technology
• Confusion around terminology and jargon
• Multiple answers to a single business question
• The need for faster, smarter predictive insights

“At Gain Theory, our goal is to give clients the confidence to make the best marketing decisions now and in the future,” said Jason Harrison. “Gain Theory's predictive analytics and global team of specialists help simplify the process, distilling complex data and providing a holistic perspective to improve marketing results. I'm honoured to lead such a dynamic team of smart problem solvers.”

The Gain Theory team comprises 200 marketing effectiveness consultants, analysts, data experts and engineers. This team offers insight-backed recommendations so that brands can adjust their marketing programs for maximum business impact.

Sunder Muthuraman said, “At Gain Theory, we will offer marketers through bespoke analytical solutions. Our solutions will bring intellectual capital in marketing analytics, big data, technology, media and customer relationship management to drive successful marketing decisions. Our goal is to create a new, independent and unbiased consultancy that will help marketers on the journey from data to outcomes and make smarter, faster predictive marketing decisions.”

He added that Gain Theory service would include a number of new products that would be launched shortly – marketing ROI management platforms, visual analytics platforms, customer engagement management services, marketing forecasting and more.

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