Prize fund of $10,000 earmarked for winning entries. Gold, Silver, Bronze award structure in four categories
BestMediaInfo Bureau | Mumbai | April 23, 2015
Warc will award Gold, Silver and Bronze awards to the best examples of strategic thinking in marketing in four categories â East Asia, South Asia, Southeast Asia, and Multi-Market (campaigns running in three or more markets).
The best overall paper will win the $5,000 Grand Prix. In addition, Warc will award five $1,000 Special Awards for excellence in specific areas.
The purpose of the Prize is to showcase great strategic thinking â the ability to turn insight into breakthrough marketing ideas.
The Prize continues to be free to enter, and is open to brand owners and agencies in any discipline. Entrants need to submit a case study detailing an example of strategic marketing thinking, and the impact of that strategy.
The Prize will be judged by a group of senior client-side marketers and agency-side strategy experts. The judging panel will be revealed in the coming weeks.
âOver the past five years, the Prize has become Asiaâs leading platform for marketing strategists to showcase their work,â said David Tiltman, Warcâs Head of Content. âThe winning campaigns really reflect the growing sophistication of strategic thought coming from all over the region.â
The five Special Awards, which reflect industry feedback on key strategic challenges in Asia, are:
The deadline for entries is July 16, 2015, and the winners will be announced in November. All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.
It may be recalled that the 2014 Warc Prize for Asian Strategy Grand Prix was awarded to âKan Khajura Tesanâ, a mobile phone service developed by Lowe Lintas, Mumbai and PHD India for client Hindustan Unilever. The campaign went on to be named the worldâs best campaign in the annual Warc 100 rankings.