IPG Mediabrand's BPN/Initiative wins BPCL media business
The account is pegged at around Rs 50 crore across all media
BestMediaInfo Bureau | Mumbai | April 17, 2015
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BPN/Initiative has won the media mandate for Bharat Petroleum Corporation (BPCL).
The agency won the business in a multi-agency pitch. The account is pegged at around Rs 50 crore across all media. DDB Mudra is the incumbent agency on the account.
Commenting on the win, Suresh Balakrishna, CEO, BPN/Initiative, said, “We are happy to welcome BPCL back to our family. Having handled the account a few years back, we are confident with the scale, the thought leadership, and experienced people, we will undoubtedly be able to deliver and energise the account.”
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