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Grey appoints Pranav Harihar Sharma as Creative Head – Delhi

Sharma’s last stint was with Linen Lintas as Group Creative Director. He is the face behind the Dabur Vatika ‘Brave & Beautiful’ campaign that won a Grand Prix at Goafest this year

BestMediaInfo Bureau | Delhi | April 27, 20015

Pranav-Harihar-Sharma Pranav Harihar Sharma

Grey Group India has appointed Pranav Harihar Sharma as Executive Creative Director to lead the creative team in Delhi. He joins as of today. Sharma is the face behind the Dabur Vatika ‘Brave and Beautiful’ campaign that won the solo Grand Prix at Goafest this year, amongst fetching other awards in various categories.

Sharma joins Grey with over one and a half decades of advertising experience. His last stint was with Linen Lintas as Group Creative Director where he was responsible for working on brands such as Dabur, Tupperware, Oppo Mobiles, DLF, Panasonic India, Volvo cars,, among others.

Samir Datar Samir Datar

“We are delighted to have Pranav on board. The momentum that we have achieved in the last one year will only get accelerated with his sharp creative approach. He is going to lead and mentor a talented creative team and contribute immensely to Grey creating ‘Famous & Effective’ work for our clients,” said Samir Datar, VP and Branch Head, Grey Group Delhi.

Sharma said, “Famous & effective. These are the two words that define today's advertising. When your work is talked about outside advertising circles by the mass, it is both. And this shows a natural alignment of my understanding of advertising and Grey which stands for famously effective. I am excited to be the part of the Grey Delhi team, which is a ferociously creative bunch of guys. With them, I am looking forward to do some real and good work that's effective in the market and famous in the awards circuit.”

Sharma’s achievements include winning various awards at national and international festivals like Goafest, Mirchi Kaan, Olive Crown, Emvies, New York Festivals, LIA (London International Award), etc. He was the first Indian chosen to be in the ‘Fabulous Four’ emerging film directors at AdFest 2015.

Malvika Mehra Malvika Mehra

Malvika Mehra, National Creative Director and EVP, Grey Group India, said, “Whilst looking for an ECD for our Gurgaon office, I was very clear that I wanted someone who was not only talented – that’s hygiene for any creative worth his/her salt today – but also someone who has the fire in the belly to 'make things happen'. To lead, take charge and be as passionate and hungry to make that office grow, someone who understands brands and clients’ needs. Seeing what Pranav had done on Dabur (Brave and Beautiful), the Car Dekho campaign and more recently as one of the chosen ‘Fab Four Directors’ at Adfest, I am convinced I have made the right choice. I already have a very talented bunch of creatives in the Delhi office. What was missing was a leadership…the most precious piece of the jigsaw. With Pranav coming on board, I think the final picture is indeed looking good. And I have no doubt that he and the teams at Grey Gurgaon will totally rock it.”

Sharma started his career with a small advertising agency in Indore as a summer trainee in his final year of management degree. After exploring nearly six years of advertising experience in Indore, he moved to Mumbai to be an independent film-maker. After having written and directed few television commercials, he started working with Rediffusion Y&R in Mumbai. After that, he worked with agencies such as DDB Mudra, JWT and Linen Lintas, having handled brands like Godrej, Future Group (Big Bazaar, Fashion@Bazaar), Emami, Femina, LIC, Star News at DDB Mudra; Nokia, Pizza Hut, Wal-Mart, Hero, Sony, Timex at JWT; Tata Motors, Bank of Maharashtra, Taj Group, MTS, Amway at Rediffusion Y&R.

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