Cheil wins complete retail mandate for Timex

The mandate, consisting of retail rollout initiatives and visual merchandising, was awarded based on the effective and award-winning work they have delivered over the past year

BestMediaInfo Bureau | Delhi | April 20, 2015

Widening its relationship with the iconic watch brand, integrated marketing agency Cheil India has won the complete retail expansion and visual merchandising mandate for Timex Group India. The account will be handled from the agency's Gurgaon office which also serves as Cheil's Regional Headquarters for South-West Asia.

The mandate, consisting of retail rollout initiatives and visual merchandising, was awarded to Cheil based on the effective and award-winning work they have delivered over the past year.

Recently, Cheil India and Timex created a splash at the retail industry's In-Store Asia Awards by winning a Gold OMA (for Outstanding Merchandising Achievement).

Helping Timex highlight its patented Indiglo night-light technology, Cheil India's Retail & Visual Merchandising team used its capabilities with cutting-edge technology and modern materials to create a complete package of branded windows and shelf displays.

Cheil and Timex were also winners at the Asia Retail Congress, 2015. Their concept for Timex Indiglo won an award for 'Impactful Retail Design & Visual Merchandising'.

Anupam Mathur

Anupam Mathur, Head - Sales & Marketing, Timex Group India, stated, “We are delighted to partner with Cheil in its mission to deliver impactful retail design & visual merchandising for Timex. The decision to extend our partnership was based on effective and award winning work that Cheil has delivered over the years. We believe that their strategic thinking and performance based approach will play a crucial role in Timex's journey and we look forward to their positive contribution to our business.”

Girish Nalavade

Girish Nalavade, Senior VP and Head of Retail at Cheil India, said, "Being a total retail solutions provider, we are happy to work with Timex and contributing to their business positively. In today's competitive market, it's essential for a brand to identify a good partner who can help realize their expansion plans and growth with optimal spends. We at Cheil always strive to achieve the same with the highest level of performance in the areas of innovative designs and deployment.”

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