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BARC India rolls out new television ratings; releases universe update

The new rating data went live at 3 pm today and is available for download to BARC’s subscribers. As per BARC India, the universe size of Cable & Satellite Households is about 55 million

BestMediaInfo Bureau | Delhi | April 29, 2015

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Broadcast Audience Research Council (BARC) has rolled out its new television ratings, which went live today (April 29, 2015) at 3 pm and is available for download to its subscribers. BARC India CEO Partho Dasgupta announced the rollout through a tweet:

With the launch of first viewership data, BARC has also released an update on its universe size. The updated universe covers urban areas across India with population of more than 1 lakh as on March 1, 2015. According to BARC India, the total size of Cable & Satellite Households (CS HHs) is about 55 million.

Out of the 55 million Cable & Satellite Households across the country, the universe size of six metros (Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad) accounts for 18.677 million. The Delhi and Mumbai markets have almost equal coverage with 4.732 million and 4.470 million Cable & Satellite Households, respectively. While Kolkata’s universe is 2.703 million CS HHs, Chennai has 2.591 million CS HHs. Bangalore and Hyderabad have 2.336 million and 1.845 million CS HHs, respectively.

BARC India Universe Update for 1Lakh+ CS HH’s as on March 1, 2015
State Town Class NCCS Universe (000s)
ANDHRA PRADESH 10-75L A 270
B 200
C 298
D/E 135
10-75L Total 903
1-10L A 427
B 635
C 869
D/E 606
1-10L Total 2537
Metro A 681
B 437
C 478
D/E 249
Metro Total 1845
ANDHRA PRADESH Total 5285
BIHAR 10-75L A 106
B 61
C 53
D/E 24
10-75L Total 244
1-10L A 167
B 166
C 149
D/E 106
1-10L Total 588
BIHAR Total 832
CHHATTISGARH 10-75L A 167
B 87
C 95
D/E 78
10-75L Total 427
1-10L A 74
B 37
C 72
D/E 73
1-10L Total 256
CHHATTISGARH Total 683
DELHI Metro A 2525
B 1059
C 902
D/E 246
Metro Total 4732
DELHI Total 4732
GUJRAT/DNH 10-75L A 929
B 845
C 691
D/E 262
10-75L Total 2727
1-10L A 215
B 364
C 263
D/E 188
1-10L Total 1030
GUJRAT/DNH Total 3757
JHARKHAND 10-75L A 212
B 142
C 137
D/E 142
10-75L Total 633
1-10L A 82
B 60
C 50
D/E 52
1-10L Total 244
JHARKHAND Total 877
KARNATAKA 1-10L A 371
B 402
C 460
D/E 320
1-10L Total 1553
Metro A 1007
B 476
C 439
D/E 414
Metro Total 2336
KARNATAKA Total 3889
KERALA 10-75L A 1053
B 1086
C 1064
D/E 329
10-75L Total 3532
1-10L A 309
B 257
C 208
D/E 87
1-10L Total 861
KERALA Total 4393
MADHYA PRADESH 10-75L A 434
B 238
C 252
D/E 113
10-75L Total 1037
1-10L A 220
B 223
C 225
D/E 138
1-10L Total 806
MADHYA PRADESH Total 1843
MAHARASHTRA/GOA 10-75L A 801
B 594
C 576
D/E 179
10-75L Total 2150
1-10L A 488
B 473
C 494
D/E 256
1-10L Total 1711
Metro A 1813
B 1351
C 1056
D/E 250
Metro Total 4470
MAHARASHTRA/GOA Total 8331
NORTH EAST/SIKKIM 1-10L A 232
B 217
C 226
D/E 121
1-10L Total 796
NORTH EAST/SIKKIM Total 796
ODISHA 1-10L A 257
B 133
C 135
D/E 105
1-10L Total 630
ODISHA Total 630
PB/HR/CH/HP/JK 10-75L A 399
B 200
C 143
D/E 48
10-75L Total 790
1-10L A 976
B 430
C 326
D/E 125
1-10L Total 1857
PB/HR/CH/HP/JK Total 2647
RAJASTHAN 10-75L A 459
B 273
C 200
D/E 56
10-75L Total 988
1-10L A 350
B 238
C 202
D/E 103
1-10L Total 893
RAJASTHAN Total 1881
TAMILNADU/PUDHUCHERRY 10-75L A 365
B 433
C 429
D/E 151
10-75L Total 1378
1-10L A 511
B 737
C 801
D/E 347
1-10L Total 2396
Metro A 1006
B 642
C 628
D/E 315
Metro Total 2591
TAMILNADU/PUDHUCHERRY Total 6365
UP/UTTARAKHAND 10-75L A 805
B 383
C 403
D/E 205
10-75L Total 1796
1-10L A 833
B 580
C 529
D/E 338
1-10L Total 2280
UP/UTTARAKHAND Total 4076
WEST BENGAL 10-75L A 40
B 38
C 42
D/E 48
10-75L Total 168
1-10L A 168
B 267
C 410
D/E 266
1-10L Total 1111
Metro A 815
B 597
C 824
D/E 467
Metro Total 2703
WEST BENGAL Total 3982
Grand Total 54999

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