This is the first time that aÂ general entertainment channel has opened atÂ as high as 90,612 GVTs
BestMediaInfo Bureau | Delhi | March 12, 2015
With only five and a half days in the opening week, &TV, the newly launched Hindi GEC fromÂ ZEE made a blockbuster debut in the ratings game, clocking the best-ever opening for aÂ general entertainment channel (GEC)Â atÂ 90,612 GVTs.
According to data sourced from TAM subscribers for Week 10 of TAM 2015 (March 1 â€“ March 7) for CS 4+, HSM markets, Star Plus maintained its leadership position. Zee TV retained its No.2 position followed by Colors at No. 3. Life OK continued to be at No. 4. SAB TV and Sony were at No. 5 and No. 6, respectively. &TV came in at No. 7 in its opening week.
Star PlusÂ recorded a gross viewership of 604 GTVM with a relative share of 23.90% (last week 638 GTVM).
Zee TVÂ witnessed decline in its viewership this week but retained No. 2 position. The channel recorded 427 GTVM with a relative share of 16.90% (last week 442 GTVM).
Colorsâ€™ gross viewership grew to 424 GTVM with a relative share of 16.78% (last week 418 GTVM).
Life OKÂ recorded a gross viewership of 314 GTVM and a relative share of 12.43% (last week 312 TVM).
SAB TVÂ witnessed a huge jump in its viewership this week and recorded 312 GTVM with 12.35% relative share (last week 265 GTVM).
SonyÂ recorded a gross viewership of 247 GTVM with relative share of 9.77% (last week 235 GTVM).
&TV opened at No. 7 with 90.6 GTVM.
Big MagicÂ recorded 40 GTVM with a relative share of 1.58% (last week 40 GTVM).
Sony PalÂ recorded a gross viewership of 38 GTVM with a relative share of 1.50% (last week 38 GTVM).
ZindagiÂ was at 22 GTVM and a relative share of 0.87% (last week 20 GTVM).
EpicÂ recorded a gross viewership of 8.2 GTVM against last weekâ€™s 7 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)