Entries from Madison, Maxus and Vizury Interactive won metals at the annual event, held in Singapore
BestMediaInfo Bureau | Mumbai | March 27, 2015
The Festival of Media Asia Pacific Awards, held recently in Singapore, saw four entries from India win metals at the event. A total 11 entries from India had made it to the shortlist. The Awards are dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.
Madison India got the lone Gold Award for its entry, titled âThis World Heart Day take the first step towards Her heart healthâ, for Saffola Life in the Utility/ Public Service Award category. The same entry also won a Bronze Award in the Best Launch Campaign category.
Maxus Indiaâs âPO49: The media movement that changed the role of women in Indian electionsâ work for Tata Tea Gold won a Silver Award in the Utility/ Public Service Award category. This also makes it their 45th award for the Power of 49 across local, regional and global forums. The Power of 49 campaign was a media movement that brought about fresh rigour for brand Tata Tea.
Commenting on the win, Kartik Sharma, Managing Director, Maxus South Asia, said, âMaxus has made strong and consisted efforts to become future ready and lean into change in a competitive ecosystem. This work is special as it really brings out the power of a great idea in a holistic and integrated manner and the wins are testimony to this. We are thankful to Tata Global Beverages in believing in Maxus and giving us the complete freedom to bring this great idea to life. We are also thankful to all our media partners for their unconditional support and making this campaign a roaring success. We are of course ecstatic about the win.â
Vizury Interactive also bagged a Silver Award for their entry, titled âEtihad Airways - Driving up revenues through data-led display marketingâ, in the Smart Use of Data Award category.
View the complete list of winners here.