Digital commerce market reaches Rs 81,525 cr in 2014

The latest Digital Commerce Report by IAMAI and IMRB International says the industry is estimated to grow further at a rate of 33% and cross Rs 1 lakh crore by December 2015

BestMediaInfo Bureau | Delhi | March 20, 2015

The digital commerce market was valued at Rs 81,525 crore by the end of December 2014, registering a growth of 53% over 2013. According to the latest Digital Commerce Report by IAMAI and IMRB International, the industry is estimated to grow further at a rate of 33% and cross Rs 1 lakh crore by December 2015.

The report further finds that online travel comprised a majority 61% of the whole digital commerce pie. Significantly, e-Tailing has grown by around 1.4 times over 2013 and constitute nearly 29% of the overall share.

Mobiles & Mobile Phone Accessories contribute the most – 41% (Rs 9,936 crore) to the e-tailing segment followed by apparels, footwear & personal items which contributed 20% (Rs 4,699 crore). Consumer Durables along with Kitchen Appliances contribute another 14% (Rs 3,404 crore). Out of the remaining 25%, Laptops/Net Books/Tablets, Home Furnishings and Books contributed another Rs 2,780 crore, Rs 1,059 crore and Rs 648 crore, respectively.

The report also finds that 45% of online shoppers prefer cash on delivery as mode of payment, while 21% prefer payment through debit card and 16% via credit card. The other modes of payment include Internet Banking (10%) and other payment modes, viz., prepaid cash cards, mobile wallets, etc. (8%).

According to the report, the Financial Services market has grown at a CAGR of 20% since 2010. In December 2014, this market was valued at Rs 4,508 crore. The Classifieds markets have seen a significant growth and are valued at Rs 896 crore by December 2014.

Other online services market has grown with a CAGR of 73% since 2010 and was valued at Rs 2,025 crore by December 2014. This segment includes emerging service categories like Online Entertainment Ticketing, Online Commuting, Online Food and grocery Delivery. Online Food Delivery market has seen the maximum growth (40%) over the last year in this segment and it is now valued at Rs 350 crore by the end of 2014.

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