MindShift Interactive bags digital mandate for brand Za from Shiseido

The agency will craft social media marketing campaigns, conduct digital research audits and drive media planning and buying for the beauty brand

BestMediaInfo Bureau | Mumbai | February 19, 2015

MindShift Interactive has bagged the digital mandate for international beauty brand Za. Za is a premium skincare and makeup brand launched in India in 2014 by the Japanese beauty major Shiseido.

MindShift Interactive, which specialises in crafting social media strategies through a data centric approach and using their expertise within the luxury and lifestyle market, will carry the complete digital mandate for Za – crafting social media marketing campaigns, conducting digital research audits, driving media planning and buying, carrying out influencer marketing programmes, along with leveraging the brand through technological advancements across multiple mediums. Gaining insight on the women of today and the positioning of the brand, MindShift Interactive will digitally target the brand's overarching consumers – Indian metropolitan women.

MindShift Interactive recently launched a campaign to introduce Za's latest offering, the Za True White Liquid Foundation. The product was launched digitally with a highly engaging campaign – 'WishInABottle' – across all social media platforms, marking the start of a relationship between Shiseido and MindShift Interactive.

Zafar Rais

Zafar Rais, CEO, MindShift Interactive, said, “We are excited to extend the right digital solutions to Za. We intend to scale the brand in India through our insights on the beauty and lifestyle industry, and give it outreach through innovations and a seamless digital and offline connect that promises to build upon a group of evangelists for the brand.”

Salman Z Bukhari, Marketing Director, Shiseido India, added here, “We are delighted to have MindShift Interactive on board as our digital partners. The agency's fresh and engaging approach will surely resonate with the Za women in India. We have made a conscious effort to grow our brand's presence through this medium and speak the language of Urban Metropolitan women, MindShift Interactive' s expertise will help realise this vision.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com