Media Moments launches interactive experiential marketing division

The new division will work on brand campaigns that require innovative interactive methods to connect with their customers

BestMediaInfo Bureau | Mumbai | February 20, 2015

Media Moments Insights, a PR and digital marketing agency, has announced the launch of their interactive experiential marketing division. The new division will work on brand campaigns that require innovative interactive methods to connect with their customers.

Commenting on the launch of the new division, Poonam Ganguly, Founder and Director, Media Moments, said, “Experiential marketing can be a powerful tool for the brands that want to create an interactive experience for customers that would leave a memorable and lasting impression on them. This would allow them to share details of the product experience with others. The Indian market is hugely opening up for it.”

Mahesh Umakant Naidu, Director of Experience & Solutions, Media Moments, added here, “In the recent years, interactive experience as a whole, which includes Augmented Reality (AR), is gaining tremendous attention in the consumer market across all verticals. Marketers are aiming to make their brands a tangible experience for consumers through the interactive technology available.”

A statement from the agency noted that interactive experience marketing is a term that refers to an integrated core of techniques that revolves around the experimental arm of technology. The note further stated that according to ABI Research forecasts, developers will invest $670 million in to augmented reality applications this year, which will raise to about $2.5 billion by 2018.

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