LIA announces category changes as 2015 entry system opens

A New Director category has been added to TV/ Cinema/ Online Film - Production and Post-Production. A Multimedia Campaign category has been added to Integration

BestMediaInfo Bureau | Delhi | February 17, 2015

The London International Awards (LIA) has announced a number of category changes. LIA is now accepting entries for the 2015 Awards.

A New Director category has been added to TV/ Cinema/ Online Film - Production and Post-Production; a Multimedia Campaign category has been added to Integration, while The NEW has been redefined for 2015.

Entries for the New Director category can be submitted by production companies or any company or individual involved in the project. The requirement for this category is that the Director should have directed no more than six client-approved and released pieces of work.

In the Integration medium, a Multimedia Campaign category has been added; entries for this category must have at least two different channels/ platforms of communication.

Entries for The NEW should be work that has delivered with a freshness that makes its impact ever more potent. Work that attempts to be category defining in and of itself.

Eleven judging panels will preside over 15 media, with the juries being composed of approximately 100 top international creatives from agencies, production companies, design houses and technology companies from around the world.

It's a significant year in LIA's history as 2015 marks the 30th anniversary of the Awards. The Awards honour the legends, pioneers, and embodiments of excellence in advertising, digital, branded content, music & sound, branded entertainment, design and production, with 15 unique disciplines in total.

Entries for LIA 2015 opened on February 16 and judging will take place from October 1 to 10. The shortlists will be announced as each judging session concludes, with winners being announced November 2.

The London International Awards (LIA) is an annual worldwide advertising award. The Awards, founded in 1986 by President Barbara Levy, began by honouring international advertising in the realms of cinema, television, print and radio, evolving since its inception into 15 unique media types.

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