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IAA to focus on ‘What's Coming Next?’ at its May 18 Leadership Forum in London

Key ad industry insights with a global perspective packed into one day. Speakers include Sir Martin Sorrell, Steve King, and Dominic Good, among others

BestMediaInfo Bureau | Mumbai | February 27, 2015

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The International Advertising Association’s (IAA) ‘What’s Coming Next? | Behind the Headlines’ Leadership Forum will bring together international ad industry executives for an intensive one-day event, covering all the latest trends and thinking from key markets.

The event will be held on May 18, 2015 at the InterContinental London Park Lane Hotel, followed by a gala dinner to introduce the new IAA Inspire Awards.

Faris Abouhamad, Chairman and World President, IAA, commented, “This conference, with its ‘What’s Coming Next?’ theme, will provide an in-depth analysis covering trends in mobile, social, content creation, programmatic/ automation and fraud/ privacy, all wrapped into just one day. It’s the ideal forum for busy people, needing updates and insights about all things new and fast-changing.”

Michael Lee, Managing Director, IAA, added here, “We aim to provide time-poor delegates with a rich one-day programme that will assess the current industry shifts with our unique global perspective. Speakers from Asia-Pacific, Europe, India, the UAE and the US will provide a thorough penetrating update on all the main ad industry headline issues.”

Conference speakers include keynotes from: Sir Martin Sorrell, WPP Plc; Steve King, ZenithOptimedia; Dominic Good, The Financial Times; Merlee Jayme, DM9 Jayme Syfu; Simon Kemp, We Are Social; Carla Michelotti, Leo Burnett; Angela Mills Wade, European Publishers Council; William Higham, consumer strategist, futurist and author; and executives from Etihad, Google, The Guardian, Microsoft, Quartz, and RTL Group.

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