Carat has also been named as the No. 1 media agency across the Asia Pacific region
BestMediaInfo Bureau | Mumbai | February 5, 2015
Carat has been named the No. 1 media agency in India in the 2014 New Business League table published by R3. Havas Media is ranked No. 2 and OMD comes in at 3rd position.
At the Asia Pacific level too, the 2014 New Business League table puts Carat as the No. 1 media agency. Apart from India, the agency has been adjudged as the No. 1 media agency in Thailand, Korea, Japan, Hong Kong and Australia. Â Mindshare and Starcom Mediavest have ranked No. 2 and No. 3, respectively.
R3âs methodology for the New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.
Ashish Bhasin, Chairman & CEO -South Asia, Dentsu Aegis Network, said, âThis is a very proud moment. Carat has been steadily gaining scale in India and I congratulate Kartik (Iyer) and his team for this achievement. New business is the best indicator of the health and vitality of an agency, and this should give us encouragement that Carat is in a good position across the region.â
Kartik Iyer, MD India, Carat Media, commented, â2014 has been a watershed year for Carat in India. We have won quite a few very large and important businesses. With a healthy mix of local and global pitches, the wins are a result of some great strategic work by the team and outstanding support from our network. We are absolutely delighted by the response received from our clients on the innovative solutions and strategic thinking we presented to them. We look forward to continuing our winning ways and a great year ahead.â
In India, Carat has added some of the largest accounts of 2014 including General Motors, Microsoft, Nokia, British Airways, Mastercard and Ayurwin, to name a few.
Conducted across 14 of the Asia Pacificâs leading media agencies, the New Business League is a market-wise monthly tally of agenciesâ new business acquisitions. In India, the tally was conducted across 17 of the regionâs leading media agencies. For the record, R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the US, and in 2002 beyond the US, it works with eight of the world's top 20 global marketers.