Animation lights up Linc Pens' campaign for Linc Twinn

Created by Pressman, the campaign brings the vibrancy of Indian folk music to Indian television

BestMediaInfo Bureau | Delhi | February 19, 2015

Click on the image to watch the TVC.

Linc Pens is all set to woo consumers with its unique animated TVC Linc Twinn. Linc Twinn combines the power of a pen and a pencil in a single body. The communication reflects on the utility of Linc Twinn through an animated series.

The advertisement shows the prince of 'Pen Nagar' getting married to the princess of 'Pencil Land' and as a result of the marriage between the pen and pencil, Linc Twinn (The Pen with Pencil) is born. The campaign aims to bring the vibrancy of Indian folk music to Indian television screens. There are separate versions for Linc Twinn Ball and Gel categories.

Commenting on the concept, Deepak Jalan, MD, Linc Pens, said, “Linc Twinn is a revolutionary product mainly targeted at students, but useful for all. Cricket World Cup cuts across all age groups and income levels, hence, we thought it's the best platform to launch a new TVC campaign.”

Harshvardhen Daga, Brand Manager, Linc Pens, added here, “Linc Twinn is an all new category of writing instruments. Till date, people have used pens or pencils; we have combined both the utilities in one instrument. The best part about the product is the pricing, which is just Rs 10 and hence, affordable for the masses. For the same reason, the ad also has a very mass appeal with context to kingdoms, marriage, mythology and the folk score. You will notice that in all the three ads we have kept a synergy in the form of Baul music. The 'ektara' used throughout makes these TVCs stand apart, along with the colourful animations. This entire journey of two months has been very exciting and our agency partners have been able to execute exactly what we required. I am sure the audience is going to love the TVCs.”

Commenting on the concept, Raj Banerjee, Executive Creative Director, Pressman, said, “We are really proud to be associated with an animation film of this stature. In the animation film TVC genre, this film is definitely comparable to the Ninja films, the Kid Krrish and Pakram Pakrai. Animation is increasingly becoming important as a tool for the advertising world and I can only see it increasing leaps and bounds in the near future for more engaging communication for the target group. Word-of-mouth feedback from various SECs, age groups, varied demography and psychographics seem to have talking only good things about Linc Twinn. After the audience gets to view this ad during the World Cup, I am confident that Linc Twinn is going to be etched in a much stronger manner in people's mindset.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Pressman

Chief Creative Officer: Harshvardhen Daga; Brand Manager; Linc Pens

Asst Creative Officer: Mridul Sony; Marketing; Linc Pens

Executive Creative Directors: Raj Banerjee; Debajoyti Ghosh; Samrat Mukherjee

Copywriters: Arnab; Debajyoti Ghosh

Account Management: Pressman Advertising Ltd

Director: Debajyoti Ghosh

Animation Director: Samrat Mukherjee

Production House: Post Production

Executive Producer: Harshvardhen Daga

Music Director: Dolmacb

Info@BestMediaInfo.com

Info@BestMediaInfo.com