Mobile internet users to reach 213 mn by June 2015: IAMAI report

The IAMAI report points out that urban India will continue to account for a large percentage of the mobile internet users and is expected to reach 143 million by March 2015 and 160 million by June 2015

BestMediaInfo Bureau | Delhi | January 16, 2015

The number of mobile internet users in India is expected to reach 213 million by June 2015,  according to a report, 'Mobile Internet in India 2014', released by the Internet & Mobile Association of India (IAMAI) and IMRB International this week. There were 173 million mobile internet users in India in December 2014.

The report also finds that mobile internet users in rural India is set to grow at an impressive rate of 33% from October 2014 to reach 49 million by March 2015 and 53 million by June 2015.

Urban India, however, will continue to account for a large percentage of the mobile internet users across the country and is expected to reach 143 million by March 2015 and 160 million by June 2015.

Figure 1:

Source: IAMAI-IMRB

According to the report, the average monthly mobile bill has increased by 13% to Rs 439. Significantly, the proportion of this amount spent on mobile internet was 45% last year and has now increased to 54%. Compared to last year, the average monthly spend on mobile internet has gone up by 36% to reach Rs 235.

Figure 2:

Source: IAMAI-IMRB

Further, the report finds that 63% of the mobile Internet users spend between Rs 101 and Rs 500 monthly on their mobile connection while 26% spend between Rs 501 to Rs 1,000 and 7% of the users spend less than Rs 100 every month.

More than half of the mobile internet users spend more than Rs 100 but less than or equal to Rs 500 in availing of mobile internet services. Nearly 30% spend more than Rs 500 on the mobile internet connection. It is evident from the data that usage of mobile internet has gone up amongst the users from the previous year.

33% of the mobile internet users avail rental plans with limited downloads, followed by 21% who subscribe to unlimited rental plans. Limited download rental plans are more common across the demographic segments except for non-working women.

Figure 3:

Source: IAMAI-IMRB

Data reveals that 26% of non-working women access rental mobile internet plans which allow unlimited access to Internet. A similar plan is also availed by one-fifth of college-going students and working women.

Nearly one-fourth of school-going kids and one-fifth of non-working women use mobile internet on Pay per Site basis. Nearly 40% of the young men, working women as well as older men access mobile Internet plans which entail limited access to internet.

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