Kamal Basu joins Volkswagen as Marketing Head

Basu joins from Skoda Auto where he headed the marketing function since 2012

BestMediaInfo Bureau | Mumbai | January 13, 2015

Kamal Basu

Volkswagen Passenger Cars has announced the appointment of Kamal Basu as Head of Marketing & PR, effective January 1, 2015.

Basu, who joined Skoda Auto India as Marketing Head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. In addition to his work in automobile marketing, Basu has a very strong background in advertising, having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and Saatchi & Saatchi as CEO.

He has a degree in Marketing Management from Jamnalal Bajaj Institute of Management Studies, Mumbai, and is passionate about cricket, Indian movies and travelling. “I'm happy to have contributed to Skoda's performance in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to Volkswagen India's marketing effort. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market,” Basu said.

Michael Mayer, Director, Volkswagen Passenger Cars, said, “We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I'm sure he will be a strong and valuable addition to our team. He will play a key role in further developing the strengths of the Volkswagen brand in India.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com