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Fremantle Media launches digital talent hunt

‘India’s Digital Superstars’ will have the audience judging who the next big digital star is

BestMediaInfo Bureau | Mumbai | January 21, 2015


Fremantle Media, known for producing international shows like ‘Indian Idol’ and ‘India’s Got Talent’ has partnered with Zenga TV, the mobile video streaming service, and One Digital Entertainment, the largest YouTube MCN of India, to announce the launch of a digital talent show called ‘India’s Digital Superstars' (, , ). It’s a first-of-its-kind digital talent hunt where the audience will be judging who the next big digital star is. The show is presented by, powered by Gionee, in association with Red FM.

This power-packed digital show with non-stop auditions, non-stop opportunity, 24/7 content and non-stop fun will be inaugurated by Atul Khatri (winner of CEO’s Got Talent – 2014), Salim Merchant, Anu Malik, Music Director duo Vishal-Shekhar, Director & Producer Anubhav Sinha, Bhoomi Trivedi and Swaroop Khan (singer - Tharki Chokro from ‘PK’). This will be a 14-week journey in search of a ‘Digital Superstar’ where musicians, DJs, comedians, mimicry artists, dancers, contortionists, jugglers, singers, acro-gymnasts and many more, across all ages, are welcome to participate. ‘India’s Digital Superstar’ will begin auditions from January 19, and will culminate with a finale in May. The winner will be given a contract worth Rs 20 Lakh from Fremantle Media and One Digital. The auditions are open to all Indians across the world.

Auditions will span across 13 weeks and the grand finale will be held in Mumbai. The platform will encourage participants to upload multiple videos of the talent that they wish to showcase, and will they be judged by the audience through the number of views and likes across YouTube, Zenga TV and Facebook. Videos can be uploaded until a week before the finale night. The host will come online thrice a week - Mondays, Wednesdays and Fridays, for 10 continuous weeks, starting from the fifth week of audition.

Anupama Mandloi, Managing Director, Fremantle Media India, said, "After the super success of ‘Indian Idol’, ‘India's Got Talent’, we at Fremantle are delighted to launch a platform that will be accessible to everyone with internet access. Given that India is a priority market for us and a popular destination for many of our hit international brands, we want to continue driving our strategy of aggregating talent across media with ‘India's Digital Superstars’. We have been instrumental in sourcing, discovering and unleashing talent across television, and this is the obvious next step for us to take the talent hunt to the internet, which is a world unto itself.”

Manish Kalra, Director, Integrated Marketing,, said, “The digital medium democratises opportunities and choices, and enables easy access to them for everyone like no other medium. We are very excited to be a part of ‘India’s Digital Superstars’ and support this effort to celebrate the immense talent that is waiting to be discovered.”

Shabir Momin, MD & CTO, Zenga TV & One Digital added, “The youth today is hungry for exciting and engaging content and 'India’s Digital Superstar' is an opportunity where every moment will count and adrenal will be on the high. This gives everyone a chance to showcase talent from anywhere in the world and be the next start in this world which has no boundaries.”

Arvind R Vohra, India Head - Gionee Smartphones, said, "Digital as a platform is connected to the youth of this country. ‘India’s Digital Superstars’, as a digital platform, is the first in the country which creates the opportunity for the youth to showcase the talent and get recognised. We are proud to be associated with it as this allows the youth to follow their passions and this has got a great synergy with our brand, as we also want our consumers to follow the passions and we help them as an enabler for it."

Gurpreet Singh, COO & Co-founder, One Digital Entertainment, said, “With the unique format of the show, specially created for the digital platform, ‘India's Digital Superstars’ will create opportunities for Indians globally to showcase their talent without having to stand in queues or reach specific locations at a specific time. Moreover, the show is not about highlighting only a couple of contestants, but we want to showcase as many talented Indian creators, and that is why the call for entries never stops during the show. As long as the show is on, people can participate and stand a chance to win."

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