They have extended their TV distribution agreement for five more years and also plan to launch localised content
BestMediaInfo Bureau | Delhi | September 15, 2014
Ten Sports and WWE have extended their television distribution agreement for five more years through 2019, while growing their partnership beyond WWE’s weekly flagship programming to include localised content in multiple languages and live events.
In addition to the continued broadcasts of WWE’s flagship programmes ‘Raw’, ‘SmackDown’, ‘NXT’ and the monthly pay-per-view specials, starting January 1, 2015, Ten Sports will introduce a one-hour fully customised version of ‘Raw’, tailored specifically for the Indian audience, and add ‘WWE Main Event’ to its programming line-up. Ten Sports will also air WWE content in multiple Indian languages for the first time and bring WWE live events back to India in 2015.
Rajesh Sethi, CEO, Ten Sports, said, “We are very excited to extend our long-standing, successful partnership with WWE for the Indian subcontinent. WWE is the leader in sports entertainment, and its high-quality entertainment is a huge hit among Indian audiences. Being rights holders since 2002, we have seen WWE grow over the years to dominate the sports entertainment space, and with this new deal through 2019, we are confident of taking our partnership to the next level, delivering audiences more breakthrough programming and engagement opportunities in the years to come.”
“India remains a strategically important market for WWE and we are thrilled to continue our long-term partnership with Ten Sports, the region’s leader in sports programming,” said Gerrit Meier, WWE’s Executive Vice-president, International. “As the value of the WWE brand and our content continues to increase around the world, the scale and scope of this new agreement illustrates our ability to drive a passionate and engaged audience, as well as the potential we have for future growth,” he added.