The branding communication mandate was won in a pitch process that attracted some of the best-known and largest agencies in the country
BestMediaInfo Bureau | Delhi | September 18, 2014
Cairn India, one of the world’s fastest growing upstream oil & gas companies, has appointed Leo Burnett as its agency on record for branding communication requirements. The account was awarded in a pitch process that attracted some of the best-known and largest agencies in the country.
Through its affiliates, Cairn India has been operating for close to 20 years and playing an active role in developing India’s oil and gas resources. The company is a global player that has been rated as the fastest-growing energy company in the world, as per 2012 and 2013 Platts Top 250 Global Energy Company Rankings.
Samir Gangahar, Executive Director, Leo Burnett, Delhi, said, “We feel privileged to be entrusted with the opportunity of playing a crucial role in the branding communication strategy of Cairn India. It further reinforces our belief in our guiding tenets of 'Purposeful Brands' whose message is delivered through 'Integrated Solutions'. We along with our partners, Indigo Consulting, MSLGROUP and Zenith Optimedia, look forward to working with Cairn India to devise a programme that utilises all possible communication platforms available.”
At Leo Burnett, the integration drive is a strong and emphatic one given that stories happen across channels and are media-agnostic. Leo Burnett will craft and execute integrated campaigns for Cairn India.