The football league will aired in five languages across eight channels, along with live streaming on www.starsports.com
BestMediaInfo Bureau | Mumbai | September 23, 2014
Hero Indian Super League will be the first sporting event in the country to be backed by a never-seen-before, ubiquitous broadcast platform plan, with a potential to reach around 85% of India’s television audience.
In a pursuit to enthral football purists as well as generate mass fan-following for Indian football, Hero Indian Super League will be telecast live on a range of Star India’s sports, movie and regional channels - a first in the history of broadcast in India.
Spanning over eight channels in the sports and general entertainment category, across five languages, the Hero Indian Super League will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada).
Additionally, there will be live streaming on www.starsports.com.
“We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the birth of India as a footballing nation and, as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen-before plan, leveraging the strength of sports, entertainment, regional and multi-screen platforms. The magnitude of what we are setting out to do has never been attempted,” said Sanjay Gupta, COO, Star India.
Hero Indian Super League, scheduled to kick off from October 12, will feature eight clubs, 56 league matches, followed by a two-stage home and away knock-out leg, with the final on December 20.
The Hero Indian Super League’s TVC, a panoramic 100-second film launched earlier on September 7, sparked the start of the League’s leadup to a 36-day, 360-degree marketing campaign, bringing alive the hopes of over a billion people to live their dream of building a footballing nation.