The two TVCs, made by Grey Bangalore, recreate the highly emotive spirit of the festive season and take forward the brand’s global message ‘Easy and Connected Always’
BestMediaInfo Bureau | Mumbai | September 26, 2014
Dell India has unveiled two television campaigns, designed especially for the festive season. The campaign conceptualised by Grey Bangalore takes forward the brand’s global message ‘Easy and Connected Always’.
In a unique combination of two separate TVCs of 40 and 45 seconds duration that recreate the highly emotive spirit of the festive season, Dell positions its range of Inspiron PCs and Venue tablets as enablers that help families stay connected, when not everyone can make it home in time for the festivities.
The first TVC shows a son, who has a new job and does not get leave to go home, trying to win over his mother who is upset with him for not being home for the festivities. The second TVC is about a father who does his best to adorn the house with festive decorations, for the first time without his daughter’s help, while she is still away for her exams. In both instances, the Dell Venue tablet and Inspiron PC come to the rescue, stitching a sweet, endearing story of technology allowing families to come together during the festivals.
Ram Jayaraman, Executive Creative Director, Grey Bangalore, said, “That technology can facilitate a strong emotional connect is the real wonder of our times. By connecting people separated by geography or life's plans, it can be the next best thing to going home."
Hari Krishnan, Senior VP & Business Head, Grey Bangalore, added, “The brand proposition of ‘Easy & Connected’ allowed us to take a logical leap to highlight the role and relevance of Dell in a festive context.”
Dell will implement brand promotions across platforms – television, radio, print, OOH and digital activations. It will also be supported by extensive retail activity during each festival and an intense social media proliferation on Twitter and Facebook, with a Facebook app, #ConnectedDellSe, which aims to engage users, encouraging them to connect with their family.
Ritu Gupta, Director, Marketing - Consumer & Small Business, Dell India, said, “Dell prides itself in providing technology that empowers users in every way. Festivals in India are about celebrations and togetherness, despite physical distances. We hope to bring forth the emotion of the Indian festive season and wanting to be connected with our loved ones at this special time, through our television commercials. Throughout this festive season we hope to continue to win the confidence of consumers with our #ConnectedDellSe stories and special consumer offers that we are launching for our Inspiron PC and Venue tablet ranges.”
[youtube]http://www.youtube.com/watch?v=QKpB0b_deBs[/youtube]Credits: Client: Dell India Executive Director and GM - Consumer & Small Business: P Krishnakumar Director – Marketing - Consumer & Small Business: Ritu Gupta Marcom: Hariprasad Shetty, Pallavie Singh Agency: Grey Group, Bangalore NCD & EVP: Malvika Mehra ECD: Ram Jayaraman Sr. VP & Business Head: Hari Krishnan AVP & Client Services Director: Amarendra Singh