With its new show ‘Thank God It’s Fryday Energized by Ravin’, the channel partners with Philips to offer audiences healthy food delicacies from across India
BestMediaInfo Bureau | Mumbai | August 28, 2014
Bollywood channel Zoom has combined forces with Philips to offer audiences healthy food delicacies from India, in an eight-part series called ‘Philips AirFryer Thank God It’s Fryday Energised by Ravin’. In this show, Chef Ranveer Brar travels to six bustling cities in India, while visiting popular eateries in each of them and a few local households to see if they can make a healthier choice with the new Philips AirFryer.
Chef Brar visits renowned places in Mumbai, Bangalore, Delhi, Pune, Chandigarh and Jaipur to demonstrate and engage audiences and homemakers to make a healthy choice and highlights the benefits of cooking fried food in Philips Airfryer, as it uses 80% less oil compared to the conventional fried cooking methods in India.
MK Anand, MD & CEO, Times Television Network, said, “Keeping pace with the ever-evolving preferences of our viewers, this eight-part series aims to provide exclusive and entertaining content that resonates with our audience. In ‘Philips Airfryer Thank God It’s Fryday Energized by Ravin’, we will bring to our audience content that matters in their daily life, as well as a sneak peek into the eating habits of Bollywood celebrities and their choice of food.”
“We’re very excited to work with Zoom on this project. The channel caters to an extensive target audience and we hope that this new exciting show will help educate viewers and spread the message of living a healthier lifestyle, without necessarily compromising on taste,” said Gulbahar Taurani, Marketing Director, Domestic Appliances, Philips.
When you think of Bollywood, fried food is not something that first comes to mind, but we all have pet peeves. Even the face of healthy living - Kareena Kapoor - loves the occasional slice of pizza or a paratha for breakfast. With ‘Philips Airfryer Thank God It’s Fryday Energized by Ravin’, Zoom ventures into a new territory with Bollywood celebrities and their craving for fried food.