TSA will provide expertise in providing customised solutions to brands that want to engage with their consumers in unique and engaging ways
BestMediaInfo Bureau | Delhi | May 26, 2014
Smaaash Entertainment (SMAAASH) has announced its exclusive partnership with Total Sports Asia (TSA) as its exclusive sponsorship sales and brand solutions agency for all SMAAASH centers in the country and abroad.
Through this association, SMAAASH aims at reaching out to brands and marketers across the country by leveraging the specialized services offered by TSA and by further exploring key business development activities. TSA will provide expertise in providing customised solutions to brands that want to engage with their consumers in unique and engaging ways.
Ramakrishnan R, Director – Sales and Business Development, TSA, said, “In this new era of sportainment, TSA is excited to be partnering with SMAAASH, the next big thing in gaming and entertainment. This is the closest to reality and an exciting platform for brands to interact with their consumers. Over the years we have successfully delivered to our rights holders globally and with our expertise across all offices globally, and we hope to add value to SMAAASH through clearly defined brand assets.”
Shripal Morakhia, Founder of SMAAASH, said, “We are pleased to partner with Asia’s global leader in sports content and branding solutions. SMAAASH engages with every customer in a unique way, and this partnershipwith TSA will help add long-term value to all constituents – from our customers and brands to TSA and SMAAASH.”
SMAAASH is set for major expansion. Spreading across the fun and entertainment zone with the most unique concepts, this sports-centric immersive and interactive entertainment venue by the end of 2014’s financial year will touch base in Surat, Delhi (Noida & Gurgaon), Hyderabad, Bangalore and Pune.