He moves from SapientNitro. At Cheil he will be responsible for the agency’s social media practice
BestMediaInfo Bureau | Delhi | May 13, 2014
Cheil Worldwide SW Asia (Cheil India) has appointed Avinash Joshi as Media Director. He will be responsible for the agency’s Social Media Practice. Joshi joins from SapientNitro were he was Digital Account Director and Social Media Lead - India, growing the practice through relationships in North America, Europe and APAC.
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels.
Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”
“While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us. With Avinash coming on board, I am sure we will not just offer best in class social solutions but strengthen our overall digital offering to clients,” added Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide SW Asia.
Over the years he has managed brands including Coca-Cola (Burn, Sprite & Thums Up), Citibank India, Citibank US, Unilever (Lifebuoy & Lipton), Pernod Ricard (Chivas Regal & Blenders Pride), Yum (Taco Bell India), Fiat Chrysler (Fiat and Jeep India), Abbott, MetLife, Carlton and United Breweries, Lava International (Xolo), United Nations, UNICEF, United Nations Statistics Division, UNDP, among others.
Prior to SapientNitro, Joshi has worked with GutsGo, Avalon Information Systems, among other companies.