Christened ‘Fever Voice of Change’, the campaign is running across Delhi, Bangalore, Mumbai and Kolkata
BestMediaInfo Bureau | Delhi | March 4, 2014
Fever 104 FM and actor John Abraham have associated to launch a full-fledged CSR campaign that is aimed at addressing the major issues that concern the country. Christened ‘Fever Voice of Change’, the campaign will urge listeners to not just wish to see a change they want in society, but also be a part of this change.
Aimed towards becoming the voice of listeners, the campaign will solicit responses from citizen in each city, on what they feel are the burning topics that are plaguing society today. The key messaging will revolve around ‘Ab Bakwaas Band. Badlaav Shuru’.
Once the key issues are identified, Fever Voice of Change and John Abraham, with the power of radio, will reach out to the concerned authorities and ensure a definite closure to these problems. Each campaign will engage radio listeners, concerned local authorities, eminent citizens and celebrities to ensure the society becomes a better place.
Harshad Jain, Business Head – Radio & Entertainment, HT Media, said, “We strongly believe in the power of radio as a medium and its ability to bring positive changes in the society. Fever FM reaches over 16 million listeners across four metros and with this campaign we are aiming to provide people with a platform that will help them express their concerns. We are extremely honoured to have partnered with John Abraham; who today is an ultimate youth icon and is looked up by millions of people. With his clean image and philanthropist nature, the campaign could not have found a more responsible partner.”
Abraham commented, “I have always believed in giving back to society in whatever best way I can and I am extremely proud to be a part of this drive. I have a long relationship with Fever FM and am happy to be contributing in the best possible manner. I am sure that this campaign will become a movement in no time.”
The initiative kicked off on February 28, 2014, and is inviting participations from Fever FM listeners in Bangalore Delhi, Mumbai and Kolkata. To participate listeners can SMS Fever
Fever FM in the past has done similar campaigns. From driving initiatives related to women’s safety, helping HIV positive person find a house on rent and a life partner, to raising funds for a child’s surgery or helping a Tihar Jail inmate from languishing in the jail due to inability to pay a nominal fine.