Digital Strings is a Mumbai-based startup. It will manage online marketing activities of Star CJ across various social media platforms
BestMediaInfo Bureau | Mumbai | February 13, 2014
Star CJ Network India has appointed Digital Strings, a Mumbai-based startup, to manage their online marketing activities. The account will be handled by a team of young and aspiring digital professionals. All online marketing activities of Star CJ across various social media platforms will be handled by the agency.
Digital Strings will be responsible for managing the online reputation of Star CJ. The mandate will also include managing Star CJ’s social media presence, driving online visitors through search engine marketing and managing online advertising for creating a strong presence of the brand digitally.
Kenny Shin, CEO of Star CJ, said, “After a rigorous evaluation of various agencies, our team made a decision to appoint this young bunch of professionals to manage our online marketing activities.”
Shin added, “We have been quite successful in the business of home-shopping on our channel. But looking at the change in the consumer behaviour in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base. We believe that Digital Strings would stand up to our expectations and help us create a niche in the online shopping business.”
The estimated online media spend for Star CJ is Rs 5.5 crore this year. The channel intends to expand its online business drastically by the end of this year and take a strong position in the e-commerce space through the online sale of premium category products such as mobile phones, kitchen appliances, electronics, household goods, etc.
Rohit Kerkar, MD, Digital Strings, said, “It is a big win for us as a startup. I am grateful to the team of Star CJ for seeing us capable enough to manage their online reputation against various well established agencies. Our team will strive hard to manage and build Star CJ’s online image.”